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DIY Doesn’t Mean Do It Alone, Part 1: Getting Started with DIY Solar
Going solar on your own can feel like a big leap, but it doesn’t have to be. Many homeowners are realizing they can save thousands on solar installation by taking a hands-on approach. However, working with electric systems always carries some risk, especially if your home and family are going to rely on your DIY solar system. That’s why it’s a good idea to get professional guidance along the way. So at Solerus, we’ve built our entire process around one simple idea: you don’t
11 hours ago


Solerus Energy and SolaX Power Announce New Hybrid Inverter + Storage Product Line
Solar Equipment and Design Provider Partners with SolaX Power to Distribute New All-in-One Inverter and BESS Solutions Issaquah, WA —...
Sep 30


Solerus Energy Unveils Rebrand for Solar Contractors and DIY Homeowners
As ITC Sunsets, Solar Equipment and Design Provider Reveals Expanded E-Commerce Capabilities and Professional Guidance Issaquah, WA —...
Sep 16


3 Expert Solar Lead Gen Tips for Contractors
With residential solar government incentives expiring in 2022, how can solar contractors utilize solar lead generation? Are there any...
Jul 17, 2020


4 Benefits of Renewable Energy That Convert New Customers
It can be hard to sell customers on solar energy because it’s a relatively new industry, and with any change comes skepticism, especially...
Jul 10, 2020


7 Solar Contractor Marketing Ideas to Generate New Leads
2020 is shaping up to be a big year for the solar industry—and the competition is hotter than ever. To maintain a healthy installation...
Jul 3, 2020


4 Ways to Keep Solar Sales Leads from Going Cold
Sales leads range from cold to hot. A cold lead is a prospective customer with whom you have no relationship yet, a hot lead is ready to...
Jun 26, 2020


6 Tips for Solar Contractors to Compete with National Chains
Bigger names garner the attention of buyers. How can solar contractors compete in their local markets to win jobs? Sometimes being a...
Jun 19, 2020


How to Sell Solar Energy without Going Door-to-Door
Do you currently have salespeople knocking on doors to try to sell more solar? Are you getting the results you want—or does it seem like...
Jun 12, 2020


Why Effectively Selling Solar Is about Education and Experience
There's an old expression in sales that manages to stay relevant no matter how much everything else changes: "A customer doesn't buy...
Jun 5, 2020


What Solar Contractors Can Learn from Solar City Reviews
Do you ever take the time to read your competitors' online reviews ? If you don't, you're missing out on valuable insights about your...
May 29, 2020


5 Tips for a Better Solar Sales Pitch
High solar costs chip away at a solar contractor’s profits, but one of the biggest challenges and expenses is acquiring customers. That’s...
May 22, 2020


Don't Buy Solar Leads. Try These 14 Tactics Instead.
Buying solar leads can be expensive or even a scam, as some leads are ice cold or not even real. What are smart ways solar contractors...
May 15, 2020


Solar Leads: The Pros and Cons of Buying
How much of your current business comes from buying solar leads? Perhaps you get most or even all your customers this way. Maybe you buy...
May 8, 2020


Solar Lead Generation: How to Leverage Your Customers
Are you finding it more and more expensive to acquire new solar customers? Even as the US solar market continues to set new records ,...
May 1, 2020


6 Solar Referral Program Tips for Contractors
As a busy solar contractor, wouldn’t your life be easier if you had a large team of people that could do your sales and marketing for...
Apr 24, 2020


Why Solar Customer Acquisition Cost Is So High
Today’s solar equipment installers face the challenges of both a high demand for quality products and solar customer acquisition costs....
Apr 17, 2020
5 Tips to Win a Solar Bid
Plenty of savvy homeowners recognize the value of installing solar panels, and in the last few years, the trend has been on the rise. ...
Jan 24, 2020


Solar System Design Made Easier for Contractors
As every experienced contractor knows, the success of a solar installation is determined long before you lay the first panel on the roof....
Jan 17, 2020


Solar Energy Sales - Every Tool Contractors Can Use to Win Projects
What are some business tools solar contractors should be using to increase solar energy sales and why? With residential and commercial...
Jan 10, 2020
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